ThinkNow ConneKt dashboard page is the main page of ConneKt where you can start a new search or load a saved search that we also called personas or targets.
There are six main categories located in the left main menu that you can select to know more about your audience:
Segment your audience by general population characteristics including age, gender, household income, marital status, country of origin and many more.
Health & Lifestyle
Analyze online shopping frequency and past purchases of your audience, usage and their primary drug stores in the last months. What destinations in US and abroad they have visited and the booking method used for those trips.
Understand how your audience interact with their favorite brands, if they are considering purchasing a product or are willing to recommend it. What are the beverages they consume most often and their favorite brands.
Media & Entertainment
Track the online behavior of your audience either by their most used mobile apps , devices of their preference, websites they visit most often and the social media usage among others.
Identify the importance your audience gives to different topics such as brand authenticity, the influence in purchase decisions, characteristics that affect brand loyalty, the importance of cultural values among others.
Review the financial products your audience has or are planning to get, their spending behavior, the importance on their retirement savings and their concern about their financial future among other categories.